How to Build Your Subscriber List - Top 15 Methods

      Building a list of subscribers has always helped businesses to grow and profit and get good ROI. After all "Money is in the List" If you have already read this post on "Why is Money in the List" then you might probably understand this term much better. After all money comes from the list of subscribers and here I will show you just how to build that subscriber list the easy way. Email marketing comes handy for this condition.

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to 'mine' for gold!

      Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.

Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.

Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!

Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.

Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words 'privacy policy generator' into a search engine and you should be able to find a suitable form to use.)

Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.

Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.

             


Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And
if you pass out 'goodies' throughout the year, your subscribers will feel truly appreciated - and that's good for business!

Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If  your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to 'pass it on'.

Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.

Include a 'Sign Up' button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!

Add a squeeze page. A squeeze page has one goal - to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!

Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more 'believable' and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use 'Bob K, FL'). Add a note inviting others to participate. After all, it's free publicity!Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

Opt-in forms, Squeeze page, blog post comments, free gifts, these are really cool ways and are easy too. Just remember that rome was not built in a day. So do not expect that your lists will start pouring in immediately. First learn to plant seeds using above methods and slowly you will see results. Apart from above you will gain your own ideas, tips and tricks on how to build a list. You can check this ebook "List Building For Beginners" shown below. You can download it free here.

You can get all the above mentioned features and many more features in Getresponse. Getresponse is a email marketing platform which is helping businesses and individual to increase their ROI. List building is one of the many tasks involved. Getresponse offers 30 day free trial with all features enabled.

Check out this tour of Getresponse in below video.

You can get all the detailed features of Getresponse here.

Well then start working, start building you list and use these resources to the best.

Regards
Parish

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Posted in: email lists,eMail Marketing,free ebook,Profit,ROI

Mailigen - Everything you need in one easy-to-manage Email Marketing Platform.

 
   Email Marketing has always played an important role in growing your business. Broadcasting your newsletters, your offers, your updates, or any other thing that you can accommodate in an email and send it your to your subscribers. Whether you’re a local small business or an online company, you can use email marketing to build your list of subscribers. List is what makes money and this is how a business profits. I would like to tell you about one email marketing company which is popular and being talked about these days an which is offering quality email marketing services to many. This company is Mailigen. Well there are many other email marketing companies to discuss about, but why did I choose Mailigen. The only reason is 

Maligen is a cost effective email marketing system which exceeds the requirements of an average individual, of a Small businesses and many companies having bigger businesses with its rich, sophisticated technical features, state of the art and easy to use email marketing system, thus delivering you higher profits and ROI. Using email marketing allows you to: Increase sales, Grow your revenue, Build customer loyalty, Reduce marketing costs, Boost deliver ability, open rates and click through rates, Maximize email marketing ROI

           

Mailigen is a email marketing service by Mailigen Limited. 

Founder, CEO - Janis Rose,    Founder, CFO - Arturs Bernovskis

      I would consider Mailigen as a right tool for email marketing novices and experienced marketers. Mailigen offers powerful email marketing tools with good functionality and flexibility to make our email marketing campaigns perform better and deliver the most. The main factors to be considered here are the advanced tools like information-rich email web analytics, activity-based segmentation, geographical targeting and broadcast split-testing which make it the right choice for people to select Mailigen as their service. Lets check the features which Mailigen has to offer.

Drag’n’Drop Email Editor

There are many Free Templates which you can use and customize as per your needs. Theres a dynamic toolbar in the editor which freezes on the top of the browsing window and remains accessible while editing any part of the template. You can just drag and drop images and text to the template to the position you want to. Mailigen Drag`n`Drop editor allows you to simultaneously apply font, font size and color to the entire email template. If needed, you can manually change and adjust content afterwards.

Email Marketing Campaign

You can use free email templates provided by Mailigen for yuor various campaigns. Plain Text or HTML, customize as per your needs. The biggest benefits to thought though email marketing campaigns are: you can send regular targeted email, you can measure the results and efficiency, and you can have complete control of how often and when the emails sent. Email campaign management will let you see the results and make decisions whether or not to continue with the campaign, which content to include or on it, and will serve as an efficiency measure. 

Real-Time Email Tracking & Reports

You can track all your email with this feature. How many recipients opened up your email how many emails bounced, how many subscribers unsubscribed and clickthru stats. All features with a Google analytics integration. You can export this date to Excel or Pdf.

RSS to Email

This feature enables you to automate email campaigns when sending out new blog posts and product updates. It allows you to add RSS or XML links and insert RSS code in your email campaign’s content, the system will recognize the RSS campaign and give you the option to send single or recurring RSS based campaigns.

Dynamic Content

Mailigen dynamic content allows you to address each subscriber individually by building multiple versions of targeted messages based on specific segments, criteria or attributes.

Email Autoresponder Campaigns

Create different autoresponders and setup up a series of followup emails for your subscribers. Easy to create using various free templates.

Social Media Integration.

Social media is always good for any message to go viral. It is a great way to attract new subscribers, make the information you present available to more people. You can use the Facebook, twitter and other social links in email marketing campaigns for greater visibility.

                                                

Online Surveys

Survey is a good feature which will tell you where you rank. Mailigen provides this survey feature, which can be integrated with any email marketing campaign. Again there are various predefined survey templates and customizable templates which can provide In-depth global and individual answer statistics for your customer.

Mobile Marketing and SMS Integration

Mailigen offers an easy to use solution enabling SMS delivery to more than 200 countries and territories. Integrating SMS with your email marketing strategy will boost your overall marketing effectiveness and engagement. Mailigen SMS text messaging provides a variety of integration possibilities. Marketers are able to integrate SMS marketing with other marketing methods, as well as track recipients’ activities and obtain accurate reporting data. Marketers have never had more powerful communication tool via mobile technology. Mobile marketing integrated.

Sign Up Forms

Create you own signup forms. Publishing sign up forms on your website helps you grow your contact lists by converting web visitors to subscribers. Using the point and click web form wizard to create sign up forms, gather subscriber preferences and integrate your marketing efforts.

Mailigen API

Mailigen’s API (application programming interface) makes the integration with email marketing and your database and CRM system easy. If you already use a content management system with your CRM, the Mailigen API provides an easy way to integrate CRM with your email marketing campaigns. Use the API to save time importing contacts, segmenting subscribers and analyzing reports to get the full picture of your customers’ behaviors and preferences. Mailigen RSS feature automatically pulls in the content from any RSS feed. You can also schedule to sends newsletters when you update your website content.All you have to do is by using very simple wizard form insert RSS code in your email campaign’s content, system will recognize that this is an RSS campaign and give you option to send single or recurring RSS based campaigns. After RSS campaign is activated and scheduled, the content of your blog, portal, online store, group buying site or other website will convert automatically to RSS-to-email newsletters and will be sent to your email subscribers on a regular basis.

Pricing

Though Mailigen provides all theses rich features mentioned above the price is only $10/month. This is the starting price and this price includes all the features which Mailigen has to offer. If paid Annuallly its $8/month. For the entire pricing catlouge please visit their site here.

Free Trial -  Mailigen offers a 30 day free trial and this again contains all the features enabled that a normal 

subscription would have. So of you want to experience all these rich features I prefer you go for a Free Trial.

You can upgrade any time, you can change plans, and you also get discounts for some plans.

Email Marketing is what changes the Businesses. And the best email marketing is what a business profits from. Everything you need in one easy-to-manage email marketing platform. Surely, it is... 

Regards

Parish

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Posted in: advertise,Autoresponders,email lists,eMail Marketing,newsletters,ROI

Why is Money in the List - In Laymans language.

Money is in the List

     Have you ever heard about the phrase "Money is in the List". Well, if you are in to business, then I suppose you might have heard it a thousand times. Does that mean "When you have a list you can make money?". I would say that's what the idea is all about. 

More clarity - Money is in the List

     When you have a crowd following you, you just broadcast your message once and you find hundreds of lending ear's. Take an example of social network like facebook, where you post something on your timeline and you get many comments on it. Why is this so? Why are there hundreds of ears to listen to you and so many comments for your single post. This is because you have many prospects following, acknowledging you; you have your own list. You just don't have your own list, but  you have a list of prospects that trust you and are ready listen to you. Because they have faith an trust. This is how you (person) build your strength, from a list. Similarly businesses too need lists. List of people, of companies, their addresses, their profession, etc, etc.... Because this is one part of how the business builds up. If you are a manufacturer, you cannot just open up a store, sit and wait for customer to show up. What you need, is to market your stuff, and this is possible when you have a list of possible buyers or people who are interested in your product. Now how do you get these "People interested in your products" or "Possible Buyers"? Would you just go on spamming people and companies here and there? No, that will create a negative impression of you and you business in the minds of the people. May be people might dislike you and your business.Overall Offline advertising/marketing can be expensive and time-consuming. You will have to go through proper marketing channels where people will trust and listen to you and follow your business. Through various marketing channels available.  

Marketing using eMail

     The best source of building your own list of good trusted people or companies along with marketing your product is email marketing. This makes it sure that you build your list of only those prospects who are really interested in your product, prospects who are totally verified by the automatic email marketing system. Email marketing is a part of Internet Marketing. Many companies use email marketing on a larger scale to build their list of verified subscribers to increase their profits (ROI). 72 percent of respondents to an Econsultancy survey in early 2011 described email's return on investment as excellent or good. Using email marketing allows you to: Increase sales, Grow your revenue, Build customer loyalty, Reduce marketing costs, Boost deliverability, open rates and click through rates, Maximize email marketing ROI. 

     Whether you’re a local small business or an online company, you can use email marketing to build your list of subscribers. You can then send any product updates, any newsletters, any offers to this list of subscribers and some of them might turn into potential buyers. The subscriber who receives the email from you, knows that this email is not a spam from just any other company or a spammer, it is from a trusted source (you or your business) and he himself had subscribed for it and verified his subscription to get updates from you or your business. So the chances of the subscriber reading the mail and acting positive on he email update might prove beneficial to you or your business. If the update is about a product sales, the subscriber might even buy that product listed in than mail. Even if he doesn't buy, the chances are that he might forward this mail to his friends and may be they become potential buyers. So any how, its you who are profiting from it. So here the list converts to money.

  

Autoresponder

     Above I have mentioned the Verification of subscription for a subscriber. Lets see  what exactly it is. In short verification is nothing but a permission given to you by the subscriber to send him updates about your business. This verification plays a important role in email marketing, Because if you are sending a email to a person who have not subscribed, it will be considered as a spam. And everyone hate spam. This verification is carried out by an autoresponder which is a part of email marketing. When you go on some site, site that interests you, and you decide to subscribe to that site, which you do by putting your details in the subscription form. This subscription form is a simple form with the field of email field, your name field or may be combination of multiple fields like company name, web URL, address etc. Generally it is only email and name fields. This form is attached to a autoresponder. When you enter your details in this form a message is sent to the attached autoresponder which in turn sends a confirmation message to your mentioned email id asking you to confirm the link in the email. At this time you have to go to your email account to click the confirmation link. Once you have clicked the confirmation link, another message is sent to the autoresponder and the autoresponder confirms your subscription as valid and verified. In this way you are verified and added to the autoresponder list. In ths way the list of verified prospects builds up for any business and that too automatically without your intervention. This is one of many tasks of an autoresponder. Check out the below autoresponder video from Aweber. Aweber is one of the leading email marketing company's today. 

Try AWeber's Autoresponders for $1 There are many other companies like Aweber which are into email marketing. Some of them are mentioned below.

Getresponse
Imnicamail
Streamsend
Simplycast
Mailigen
Infusionsoft


     So if you are looking out for making your own list of subscribers, advertise and expand your business, your opportunities, your ideas in front of the world, then you should definitely get one of these email marketing services for your busines. It surely does make a lot of difference and sense investing in an online advertising using email marketing because this is what makes you a list and list is what makes you money. Money is in the list.

Regards

Parish Raut

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Posted in: advertise,Autoresponders,email lists,eMail Marketing,Money is in the list,newsletters,Profit,ROI